RaffleLink

Running an Easter raffle can be your school's first major fundraising win of the year. While the combination of children and chocolate is foolproof, the tight timeline of Term 1 often creates challenges. Here's how to make it work, inspired by Heathmont East Primary School's successful switch to online raffles.

The Traditional Raffle Headache

Before going digital, schools typically wrestle with:

• Printing and distributing tickets
• Managing promotions
• Collecting returned tickets
• Banking and tracking money
• Sorting tickets for drawing (imagine doing this 80 times!)

Heathmont East's Digital Transformation

In March 2019, Elle from Heathmond East Primary School decided to revolutionize their annual Easter raffle by taking it online. The results? A remarkable $3,975 raised in just 2.5 weeks—purely from chocolate prizes!

The 4Ps of Their Success

1. Planning

• Maintained their proven raffle structure
• Eliminated administrative burdens through digital tools
• Quick launch capability (same-day registration possible)

2. Prizes

• 100% community donated
• $1,000 worth of chocolate
• 80 total prizes including:
  • 1st Prize: $150 'Easter Eggstravaganza Hamper'
  • 2nd & 3rd: Smaller hampers
  • Multiple $3 prizes ensuring abundant winning chances

Pro Tip: Donations can continue after launch—just ensure all prizes are ready by draw time.

3. Pricing

Their winning structure:

• $1 per ticket
• 4 for $4
• 6 for $5
• 12 for $10
• 18 for $15
• 24 for $20

Key Stats:

• Average ticket price: 83¢
• Average transaction: $11.58
• Most popular packages: 12-18 tickets
• Digital advantage: Credit card purchases typically triple traditional cash sales

4. Promotion

Digital raffles enable 24/7 sales through multiple channels:

• School newsletter
• Email campaigns
• Push notifications
• Social media
• Parent portals
• Physical posters
• Take-home notes

Best Practice: Include QR codes and direct URLs in all promotional materials with clear call-to-actions like "Buy raffle tickets now at www.rafflelink.com.au/myschoolraffle"

Making the Switch

Ready to transform your Easter raffle? Consider these benefits:

• Eliminate manual ticket management
• Enable around-the-clock sales
• Track sales in real-time
• Reduce volunteer workload
• Increase average purchase value

Don't let Term 1's tight timeline stop you from running a successful Easter raffle. With digital tools and proper planning, you can launch a profitable fundraiser in record time.