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The Power of Raffle Prize Sponsors: Key to Your Raffle’s Success

Building strong relationships with raffle prize sponsors can significantly boost your raffle’s success. Recently, Birregurra Primary School’s raffle demonstrated this with a supportive sponsor that brought big results.

The Cause

Birregurra Primary School, a rural institution with just 85 students, embodies a progressive vision focused on care, curiosity, and innovation. Every student from Prep to Grade 6 has access to an iPad or laptop, thanks to essential fundraising efforts, including this raffle. Ticket sales directly support each student’s journey in digital literacy, regardless of their family’s financial background.

The Sponsor

The renowned Brae Restaurant in Birregurra, Victoria, was a standout sponsor, contributing a highly coveted prize along with invaluable marketing support. Ranked among The World’s 50 Best Restaurants and Australia's top, Brae’s involvement brought impressive visibility to the school’s cause.

The Prize

The prize offered a unique experience at Brae, featuring lunch or dinner for two, a luxurious stay, guided tour of Brae Farm, and more—valued at $2,000. This exceptional reward created a strong incentive for ticket buyers.

Ticket Prices and Sales Packages

Tickets were priced at $5, with package options to encourage bulk purchases, leading to an average sale amount of $26.31 per buyer.

Timing

The raffle ran during Term 2, from April 27th to June 20th, avoiding major school and holiday distractions to maximize engagement.

Marketing Strategy

Promotion combined local and digital outreach, leveraging Brae’s social media following:

• Weekly posts on the Birregurra Community Facebook page
• Bi-weekly Instagram posts (64,000 followers) and Twitter posts (19,600 followers) from Brae
• A report in the school newsletter urging families to promote and buy tickets
• PTFA members encouraged as social media "sales captains"
• Raffle posters in the Birregurra Mail and posted in 15 locations around town

Julianne from Brae shared, “We saw sales peaks after our social media posts, with about 600 tickets purchased by our followers alone.”

Results

Birregurra Primary School sold out a week early, raising $10,000 in gross proceeds.

Key Lessons

1. Schedule your raffle strategically to avoid timing conflicts.
2. Engage respected community contacts to sponsor or support your raffle.
3. Select a prize with strong appeal to maximize ticket sales.
4. Encourage sponsors to share their involvement with their followers.
5. Use multiple marketing channels for comprehensive outreach.
6. Communicate consistently.