4 Mistakes to Avoid for Raffle Success
Running an online raffle can be a highly effective, low-cost fundraising method for nonprofits—if you’re organized and have a solid plan. Here are the top four mistakes to avoid to ensure your raffle reaches its full potential.
1. Don’t Set and Forget
Just because your raffle is online doesn’t mean it will promote itself. Successful raffles require consistent marketing. Often, there’s an initial surge in ticket sales, a lull in the middle, and another surge at the end. Start promoting right from the launch and maintain a regular cadence throughout to keep interest high.
2. Misvaluing the Prizes
Set ticket prices wisely. A ticket price that’s too low, like $2, may not generate enough revenue unless all prizes are donated. As a rule, set the single ticket price to about 0.1% of your total prize pool value (e.g., $5 for a $5000 prize pool) and offer bulk packages for higher revenue. Avoid overpricing tickets, as this can deter buyers, especially if the prize doesn’t match the price point. Only invest in prizes you can afford, particularly for your first raffle, as larger prizes don’t always guarantee higher sales. With experience, you can adjust based on past results.
3. Use Quality Images
Good visuals make a difference. High-resolution images of the prizes or sponsor logos help captivate potential buyers. Ask sponsors for quality images, or search free stock sites like Unsplash and Pexels. Using appealing visuals with bright, emotive appeal can drive more interest.
4. Timing is Key
Timing can significantly impact sales. When choosing your raffle dates, consider factors like public holidays, local events, and seasonal trends. For example, avoid school holidays for school raffles, and steer clear of Christmas time for charitable raffles to avoid donor fatigue. Optimal timing aligns with your audience’s availability and readiness to contribute.
Ready to Get Started?
By avoiding these common mistakes, you can enhance your raffle’s impact. For more fundraising insights and success stories, or to start planning your next online raffle, get in touch with RaffleLink.
